When it comes to purchasing website traffic you will find a number of essential things you have to help keep in mind. The fact that you will be buying traffic means that you either want expose or you ant to create sales. Lets ignore the matter of advertising for exposure and branding for an additional and focus on buying advertising for the objective of making sales.
The most important focus is return on investment (ROI). If you purchase traffic you want it to convert into money – preferably more than it costs you. If you purchase $20 worth of traffic and you possibly can make $40 worth of sales then that is clearly a 100% ROI. Buying web traffic is all about the ROI and when you have a website that’s converting then more traffic will mean more sales and more money in your pocket.
Not all traffic is the same though. Buy website traffic varies in quality and one of many main issues that determines quality is how targeted the traffic is. Search traffic usually converts very well because it’s so targeted. You are able to really pull down your potential customers by pinpointing exact keywords. This comes at a cost though and ads with Google AdWords has become quite expensive. However, if the ROI is sensible then it’s wise to buy that traffic.
While targeted traffic is essential, the following most significant part of conversion is the landing page. You need to dig into the psychology of your visitors and design your landing page accordingly. The landing page alone can make around a 80% difference in your conversion rate. It is also very important that you keep split testing different elements as the littlest changes on a landing page can make a positive change in your conversion and your ultimate profit or loss.
Once you buy traffic you have the advantage of getting traffic instantly. It’s fast and when you have a decent budget you really can test quickly and find what works quickly. Use it to your advantage and take all the lessons you learn from paid traffic and apply it to your SEO and see your profits sky-rocket.