So I can only speak for myself, but back in your day I was previously quite great at game titles – you know, the big standalone game units that you may only find in arcades.Since that time, I’ve tried to maintain the home game consoles, but I must confess to presenting lost my skills.
Nowadays I need certainly to confine myself to a periodic run at Half-Life merely to reassure myself that I still have it. Which introduces a fascinating point, wouldn’t be be great to become a product manger at a computer game company? http://drinkboxstudios.com/blog/blog/2016/12/22/some-of-drinkboxs-favourite-games-of-2016/
The Video Game Industry
If you’re the kind of person who is easily impressed by big numbers, then try that one out for size. The computer game Grand Theft Auto IV brought in over $300M in a single day when it absolutely was released. Which was double what the most recent Batman movie brought in your day so it opened.
The and its product managers do have their challenges – things are becoming tougher. The cost and complexity of developing games are rising with every new release. Oh, and you can imagine exactly how fickle computer game customers are – one bad release and your product line could be done for.
What Does It Take To Have A Successful Video Game Product?
Success in the computer game industry depends upon a variety of solid risk management and savvy research and development. This the main business will never change. However, the way that game titles can be bought and how they’re being distributed is undergoing a fundamental change that’s affecting all product managers.
One new model for computer game manufacturers involves subscription online offerings.In this system offering, users can download the game code for free and then they pay a monthly charge to be allowed to connect to servers that generate the game playing environment where all subscribers can play at exactly the same time.
Among the largest computer game manufactures, Activision Blizzard, already generates more than $1B in revenue and more than $500M in benefit from its World of Warcraft subscription business. Clearly this is actually the wave of the future.
Another new focus is what gaming experts are calling the “casual” market. This is the way computer game product managers are attempting to expand their potential customer base – they are attempting to create products that interest game players who don’t have a lot of time to learn complicated rules. Among the better examples of a popular casual game is Guitar Hero.
Another key decision that computer game product managers need to produce is to pick which game console they’ll develop games for. For example. games created for the Nintendo DS may be developed more cheaply than those for consoles, manufactures can experiment far more cheaply in ways which they can’t do for the PlayStation or the Wii.
The Future Of Video Game Products
The computer game business is just a rough business to become a product manger in. Publishers need to market about one million copies of a game title on the PS3 or Xbox 360 merely to break even. This constant pressure to be successful is generating creative new ideas for product managers.
One new proven fact that has only reciently started to exhibit up in game titles is the thought of in-game advertising.Sponsered ads can show through to billboards, on character’s clothing, or even while shopfronts in the environment. Because so many of these games are online, ads may be changed over time – nothing is fixed.
An additional way to make money that’s just starting to be implemented is that the game is free for gamers to play, but they must pay for extra items such as for instance new gear because of their players. With certain market sectors, e.g. teen girls, this will produce rich rewards.
Every product manager yearns for the chance to be responsible for something that’s truly popular and game titles sure seem to fit that description. However, the computer game industry is just a rough and tumble battlefield that punishes products that fall behind and insists on constant innovation.
Even though you aren’t in the computer game industry, you can still study on what they’re doing. Moving the maximum amount of of your product support and update process online to lessen costs and boost customer interaction is one innovation that individuals can all explore doing.